Target Market Demographics

Age: 21 to 45
Marriage Status: 65% single, 35% married
Occupation: 80% professionals, 20% other
Average Houshold Income: $55,000
Education: 85% haveBachelor's Degree or higher
Home Ownership: 80% rent, 20% own
PC/Internet Ownership: 98%
Entertainment Spending: 14%
Eat-out & Order-in Per Week: 8 times

Circulation
30,000

Distribution
Luxury Apartments: 80%
Asian Restaurants: 4%
Single family households in select
neighborhoods meeting target
market demographics: 16%

Distribution Areas
Washington DC
Arlington County
Fairfax County
Montgomery County
Prince George's County